News

Maybe your mother told you that you should always put clean underwear on in the morning in case you were ever to get hit by a bus. But what if every time you changed your skivvies, 20 trees would be planted in Africa? It could happen. PACT underwear [www.wearPACT.com], the pet project from the design celeb Yves Behar, donates 10 percent of its sales to an ever- increasing roster of nonprofits like Dave Eggers’s writing program, 826 Valencia, and Oceana. Each organization gets its own print so you can wear your cause on your, er, oh never mind. The newest collaboration is with the architect David Adjaye and Wangari Maathai, whose Green Belt Movement works to empower women and fight deforestation, soil erosion and water scarcity in Kenya. For Earth Week only, 100 percent of the proceeds of Adjaye’s specially designed Green Belt print underwear will contribute to the planting of 10,000 trees. (After April 25, it reverts to 10 percent.) See? Change is good!